Sneak Peek at How We Are Evolving a Fortune 100 Conference
February 22, 2018"Beauty Changes Lives" Lights Up Social Media
Total Event Resources re-invented and designed a high-energy fashion show that incorporated 12 sponsors, showcased 23 next generation stylists, honored an industry stalwart, and inspired an audience of 800 been-there-done-THAT beauty influencers to shout with excitement – on social media.
RESULTS
10,456
Total Engagements
10,004
Likes & Shares
62,000 +
Social Media Shares
We had five weeks to brainstorm and produce a concept that blazed new trails and created an awe-inspiring buzz. We deconstructed the event and reimagined everything from scenic to sponsor branding and interaction. Each sponsor worked with a NEXTGEN stylist who designed three branded looks using sponsor styling products. Perfect. Now, to execute it flawlessly.
Lights faded, and the show began. In perfect unison, out walked 12 models, each wearing a different NEXTGEN artist’s interpretation of Street Wear, styled with their sponsor’s brand. Strutting the length of the room they stopped and posed and ended on their sponsor’s branded platform. This high-energy approach repeated three times for different fashion genres and finished with their stylist joining them on the sponsor platform.
It was strategic event design that immersed the audience in the experience. It generated excitement – and social media lit up. Because much of the content being shared online centered around the sponsor brands, it also garnered impressive media reach, providing the sponsors and the client with an immediate return on their investment.
